Hyundai Card

Definition of ‘Strategic’ Involved or being a part of consciously developed future planning by using design to achieve the organisation’s aim through visual, functional and conceptual integration of design to create its appropriate external and internal identities, products and service offerings and missions. HyundaiCard (HC), a Korean credit card company Even though HC was late for coming into credit card industries, they made a remarkable growth by design management integrating brand identity. Visual integration by design policy According to Borja de Mozota (2003), strong brand identity can be achieved by visual integration.As figure 1 below show, HC redesigned their logo and typeface based on the shape, ratio and angle of an actual credit card, perfectly reflecting HC’s identity (Total Active Media, 2004). With strong design policy supervised by ‘HC Design Lab’, the font is applied to all visual channels in the coherent manner for visual int egration (Total Active Media, 2004). This reflects philosophy and culture of HC to not only customers but also employees to make strong corporate identity. Figure 1: Typeface ‘You and I’ (Source: Total Active Media, online, 2004) 1 DM5554 Strategic Design Management Functional Integration by card designConsumers are seeking to express the image of themselves through purchasing a product or service that meets their self-expression and assertion of individuality (Cooper & Press, 1995). Similarly, they designed an integrated card hierarchy system according to user’s different needs. The credit cards are designed using alphabet, number and colour with their font (Song and Bang, 2006). Moreover, they applied different alphabets to card for different benefits (Song and Bang, 2006). For example, the ‘M’ card reflects ‘Multiple benefits’. Number system shows level of services (e. g. ‘M2’ contains more services than ‘M’, and ‘M3’ than ‘M2’).With colour, they defined premium level of cards (see figure 2). Regarding to card design, customers can understand this concept easily and feel credit cards desirable. By applying design strategy to convey consumers’ lifestyle into product and service, HC successfully fulfills consumers’ needs. Figure 2: Credit Card Hierarchy (Source: Unitas Brand, 2009) Conceptual integration by CSR Design can play important role in achieving CSR for company’s long-term strategic advantage (Koo and Cooper, 2011). As figure 3 below show, HC has been taking various activities for CSR by giving their design talent.For example, HC designed the ‘dreamlibrary' for children who have got cancer and leukemia, bus stations for public and ‘Super Concert’ for cultural & arts dispersion (Unitas Brand, 2009). These CSR activities create positive conceptual integration of brand images. 2 DM5554 Strategic Design Management Figu re 3: CSR activities (Source: Hyundaicardcapital. com, online, 2011) Conclusion Hyundai Card conducts design resources effectively, developing its external and internal identity, creating its product and service based on consumers’ need. It also enhance positive brand image by contributing to society.

Review of Operations Management

Introduction and Organizational Background Methodology Limitations of Research Literature Review Motivation and Culture Employee Reward Conclusion Recommendations References Need for Strategic Human Resource Procedures for Effectiveness Operation Management in Lead Way Business Group International.This report Is an evaluation of Lead Way Business Group International (ALIBI) a general business multinational servicing firms, human resource practices to see if it effective and follows best international best practices, in relation to its rewarding employees performance and what system sand strategies it uses to engage its staff towards achieving Its goals and objectives as a business. The challenges that ALIBI face is that of its operation management in its call centre department.Recent changes in its management structure of the centre has led to a decline In profits. It needs to adopt a strategic Human Resource strategy to be able to maintain its customer base and ultimately its profit s. To achieve get a holistic view of its Human resource policies and practices a robust examinations was undertaking o identify the level of motivation and the attitudinal disposition of the staff of the at different level from the Executive team to the newest recruit to the company .As with most companies in its industry Lead Way aim and drive for doing business 1 org that its clientele demand and also the in order to fulfill its obligation as a whole Lead Way has a relatively highly motivated team of employees this may be as a result of its qualities of leaders and managers in the Human Capital division however some variances occur in the level of enthusiasm in all the other parts of the company this s due to an ongoing reposition and change management process being implanted in the company.On paper it strategy to encourage performance is effective as it uses regular appraisal tools to assess the performance of its staff to meet the need its business targets This submission of the evaluation of Lead Ways has highlighted minored for the company to meet is business target and save cost and deliver on quality it most lay emphasis on its staff training and human capital development and change the over culture to one that it becomes a learning organization which is considers employee involvement and engagement is paramount to ensure improvement in service delivery.Managing the Operations at Lead Way employee is the role of the managers who have the task of doing it effectively by making it a fundamental part of its operations by emphasis development and progression in career and also recognition for outstanding performance. In order to achieve its Organizational goals and business targets its Operations management policies must work hand in hand with its human resource objectives too. 1.Introduction and Organizational Background Lead Way Business Group International is in a highly competitive service based industry that demand innovation , creativity , service de livery excellence which are all dependent upon the performance of employees in its organization. As a result it need to have start performing at optimal level in the next ray in line with is change management agenda to transform the firm to expand and begin to expand to other international territories . Arrives to its client from Office supplies, Sales Outsourcing, International Freight services to business management Consultancy it employees over 100 employees in 3 different cities and seeks to expand to it forth in Africa The heart of the business is error in its slogan called â€Å"Servicing Your Business Needs Efficiently'. It business target is to be a leader in providing business services of Medium and Large cooperation's in the areas it is situated also providing global business insights due to its international presence.Efficiency being at the heart of Lead Ways business ethos demands that performance of its staff is at optimal level all the time in-order to also meet its b usiness targets. Lead Way Business Service is a new generation sustainable social enterprise whose profits are reinvested in it, how its aim is to serve small start- p entrepreneurs and medium scale business to grow them to foster economic development.So its business with a heart as a result. Its main objective is not profit making but rather have to do with more socio political Issues which are influenced but changing technology, environmental and legal issues and also governmental policy changes (Slack et al,1995) As Lead Way is an international group and runs diverse services, to underpin its success it has a very elaborate human resource system that caters for the need of its employees.It is very effective and supports the rest of the organization in reaching TTS business objectives through various human capital development plans and procedure and people management strategies. Peculiar to its multicultural and multi-location set up it has HER challenges always arising from misco mmunication and due to language barriers and personal relation problems, employee motivation staff welfare and attendance takes a lot of its productive time.There need to be a shift from such elementary but important issues to much more strategic and pro- growth and developmental issues that HER can contribute too , to ensure that the company tests its growth and service objectives In order to have a clear picture of the company's performance and how the employee engagement and motivation contribute to it, an in-depth look at its performance management practices is essential. There are a range of services provided by Lead Way delivered by both skilled and unskilled staff and there are key performance indices that are used to asses performance.Everyone employed manual staff, volunteers, part time and full time start are all appraised and the Performance Management Framework is the basis of this report. Terms of Reference This report aims to establish and asses the following The Manag ement of Operations in the call centre of ALIBI The effect and influence of HER polices and procedures on Operations in LABS! The Strategies for employee motivation and engagement within the company 1. In order to get a god understanding of the organizational culture in relations to performance of the Operations management framework a simple research was undertake of different types of employees ranging from the skilled to the unskilled managers to the new entry staff and they were asked to give their own view of the HER raciest and how it impacted them from different point of views Things that were sought after where the level of staff motivation and their attitude toward their work and how it affected communication, relationships and the culture of and within the organizations.It is essential to find out the relationship that exist if any of staff attitude/motivation, Strategic Human resource management and the overall Performance management Strategy for the organization and to ac hieve this both qualitative and quantitative methods were employed. 1. 2 Limitations of Research Some of the limitations face during this research had to do with the different actions of the staff as some were office based and others where site based so the working culture couldn't be duly ascertained holistically Also the samples size of the employees form various levels was limited.And due to the fact that the CEO of the organization was not physically present during the research and it was not commissioned by the organization. They were reluctant in provide all the support to reach a more conclusive and deductive results, Limited time and space was giving. Sam Lewis & Thrill (2007) view of methods of data collection formed t the basis of nagging valuable insight that involve data collection and triangulation will assist in seeing if the figures and data match up with the perception and reality of the employees. 2.Literature Review – Operations Management According to Josep h G . Monks (2004. ) Operations Management is governed by polices that are stipulated by the management of an organizations It governs the predefined flow of resources in a systematic manner in a controlled environment to create a valuable service or product that meets the consumers' needs and the organizations objectives Source http://www. Mandarin. Com/operation/ 27370849x_IPPP . PDF Two things are paramount which are the resources and systems. Resources which may include but are not limited to human I. E. He use of intellectual knowledge in planning and coordination of the process, capital I. E. Cash , stocks , store values etc. And material I. E. Physical inventories, supplies, plants etc. That are injection in the production process. Systems relate to components of management for the achievement of the objectives of the organization as a whole. For there to be efficiency there has to be a systematic approach to everything from problem solving o achieving goals Operations manage ment refers to the administration of business practices to create the highest level of efficiency possible within an organization.Operations management is concerned with converting materials and labor into goods and services as efficiently as possible to maximize the profit of an organization. Performance is important, and the optimization of the performance of employees and seeks to address, for there to be a harmonies operation of system and people a comprehensive Human Resource policy and procedure my in place to oil the wheels of efficiency. Pawpaw (2005) research looks at effect of HARM on Performance management and the focus should not be on policy creation to drive performance alone but also in addition to that their implementation.In relations to other internal and external environmental factors. The question now is how do you measure performance? Performance Management is as Newly (1998) is about evaluation the of past action because past action is always a good determinate of present performance. It also involves picking, defining and applying of key bench marks for performances, factors which are used to measure the effectiveness and efficiency of the process. Fine & Sender (1999). Len any organization the main objective are quality, flexibility, dependability, cost and Speed .And a good reflection of if the company of meeting this objectives will be measured in its financial performance Self-Assessment Model of Performance Measurement Jackson, Zaire & Whammy (1998) describe the self-assessment model as a tool that is foundational to effectiveness of any company business or organizations, because it gives full and clear view of activities and it also facilitates constant improvements. This is because it links organization performance with customer satisfaction, financial reference sphere headed by strategic planning.For there to be strategic planning a concrete HARM strategy must be employed The management must be cognizance of these factors and as a result create systems in the operation management process that would engage employees and keep them motivated to undertake the work at hand. So what is good Human Resource management in relation to operation management? Janssen and Stewart (2008) see human resource management as a set of social and cultural practices in every organization in to effectively manage the human capital taking into consideration the level and skill of employees, motivation , etc.They also say that it is easy to assume that employee and employers are working together toward a specified goal but in reality this must be subjected it the individual Interpretation and engagement with the HARM practices and how it motivates, engages or disengages them. Best HARM practice where explored by Thereof, Programs and Catalogue (2007). And it was discover that knowledge management and organizational learning are important contributors, they also suggest that HARM best practice leads to the effective running of and or ganization and that in turn performance of operations management.So there is a link between best HARM practices and peak performing Operation Management Systems in organizations. However these HARM policies and procedures must be continually monitored and buttressed to ensure they meet their specified objectives. Strategic HARM should always compliment Strategic Operations Management which aims at playing an active role working towards constant improvement to move to the next level of service delivery and empowering other sectors of the company play an active role in the overall strategy There are three main types of strategy employed Corporate, business ND functional level strategy.Slack & Lewis (2001) see strategic operation as decision objectives taking into consideration it resources and its ability to meet ever growing market. Demands The Hayes and Wheelwright Model (1998) can be used to identify how effective the organization is as a whole and how operations affect this from a strategic stand point It has 4 stages I-Internal neutrality (being unable to contribute to effectiveness) & 2-External neutrality (comparisons with external companies) 3- Internally supportive (employing best practices for credible effective operations) & 4- Externally supportive (looking how operation can be a driver of cooperate strategy).For the purpose of this study we are going to be looking at the operation management of the office supply department of Lead Way Business service and in particular we would be looking at how it effective the operation are managed in its customer service department of its office supplies division In recent time there have been a lot of complaints from customers about the poor level of service delivery of the customer service team and this intern has affected the performance of the company as people are now taking their business somewhere else Last year in an attempt to save cost company outsource it s customer service operation to India and were able to save a lot off money .In the initial stage the initial stage the Indian company Tolerance India which they part own having substantial amount of shares in seem to be dependable and delivered on quality and it seemed their business approach was quite innovative compared to their competitors at the moment as they were also offering online chat support service for customers who order their services online. But in recent time there has been a drop in the quality of service. They had a new management team come in and changed most of the way he company operates and has also cut down lots off staff as a they have lost the advantage of flexibility and they are unable to meet the growing demand in calls and the online response time has slowed down drastically and the average call waiting time is minutes instead of the 4 minutes last year and 2 minutes average when it was based in the ask.Customers have been posting negative reviews and feedback on the internet and this has drasticall y affected their office supplies business services There is also the issue of language barrier that man Britons and English people say hey have difficulty understanding the ascents of the Indian employees and in some recent cases their English is very bad and as a result communication is gravely impaired. Discussion and Analysis of the HER strategies for Effect operations management in ALIBI This report would be assessing how the operations quality of service can be improved The major problem not uncommon to LABS managers is staffing level. A times demand falls and they need lest staff and a times it rises and they need more staff How can they maintain cost and quality and also be flexible in the staffing need to meet their consumers expectations dependably.They need to be able do an efficient long-tern forecast of demand for services to be able to avoid problems so they would have a good number of agents at all times. This must be done several week and even months in ahead and in c onjunction with HER department to be able to operation management process. These are the inputs into the system and selection of adequately trained staff with the necessary skill is essential for the running of an internal call centre and how do y Characteristic of call centers is high turnover rate and also seasonal workers. How do you balance cost of training staff that would eventually leave the company and the emend for service from the customers.

The Broadway Cafe Assignment Example | Topics and Well Written Essays - 1000 words

The Broadway Cafe - Assignment Example As part of developing a new business strategy for Broadway Cafe, Porter’s five forces will be used in examining the external environment of the business. Eventually, the Cafe’s critical success factors that contribute to the development of its comparative advantage will be identified and tackled in details. External Environment of Broadway Cafe New Entrants Establishing a coffee shop business requires very minimal capital requirement. Therefore, coffee is widely sold within the neighborhood not only by large-scale restaurants but also the local fast food chains and grocery stores. Since the threat for new business entry is very high, market competition within the coffee industry is very tight. Rivalry among Existing Competitors The threat of product substitution and barriers to entry is high. In line with this, we should consider that Broadway Cafe is selling specialized coffee products which are incomparable to instant coffee products or other brand-less brewed coffee sold in supermarkets, grocery stores, and fast food chains. In the absence of Starbucks Coffee operating within the neighborhood, rivalry among existing competitors is low. ... Aside from competing with Starbucks, coffee drinkers could also decide to simply purchase low-cost instant coffee that are readily available from the local supermarkets and grocery stores. Bargaining Power of Buyers Considering the options that buyers have when it comes to purchasing coffee products, the bargaining power of buyers against Broadway Cafe is very high. In case Broadway Cafe’s valued customers becomes less satisfied with the coffee quality and services delivered to them, each one of them has the advantage to decide on purchasing their coffee either from the local fast food chains that offers coffee or directly from Starbucks. Bargaining Power of Suppliers As a result of globalization, the bargaining power of suppliers is low because Broadway Cafe has the business advantage of purchasing its coffee products from highly competitive supplier who could offer the company with high quality coffee beans at a discounted price. As a result of purchasing coffee bean product s by bulk, Broadway Cafe could easily sell a wide-range of coffee flavors at the lowest possible price. Comparative Advantage and Critical Success Factors of Broadway Cafe over Starbucks In relation to high coffee bean quality, affordable coffee prices, and reliable customer service, the critical success factors of Broadway Cafe include the company’s strong brand equity and brand image (Bennett & Rundel-Thiele, 2005; Yoo, Donthu & Lee, 2000). In line with this, keeping the customers satisfied is one of the strength of Broadway Cafe. Over the years, the company managed to deliver what its customers want. Since Broadway Cafe was able to monopolize the coffee business within the neighborhood for a long

Discussion of six thinking caps Essay Example | Topics and Well Written Essays - 750 words

Discussion of six thinking caps - Essay Example The prognosis of Marianne could be derived from brain specialists and neuro-surgeons, close relatives and surrogates who are attending to her needs in the hospital or health care center wherein she is presently receiving treatment. There are only two options left in the case of Marianne: Firstly, either to undergo surgery and face its consequences, beneficial or favorable, or Secondly, allow things to remain status quo, i.e. doing nothing much to save her life, except perhaps, putting her on life support systems that could offer residual life support. However, there are inherent risks with regard to the second option. In this case, she might suddenly go into a comatose state and slip into unconsciousness, never to return to normalcy. Surgery could be a good option as it would prevent health concerns at a later stage but her advancing age and poor health are major barriers against surgery at this stage. Besides, the surgeons are quite apprehensive about the fact that even if a successive surgery is done on the patient to diffuse and resolve the clot, she may not be able to lead a normal life later. â€Å"However, with constructive advancement in medical technology it is possible for her â€Å"to benefit from the improvements in time and accuracy offered by the new imaging approach.† (Advances in medical imaging: Improving epilepsy surgery, 2010, para.4). Marianne would still require life support systems which are being presently used. This is perhaps the reason why her family members and close relatives are averse to the proposed surgery since there aren’t any major benefits in terms of amelioration of the patient’s health. In a major surgery consideration as in the case of Marianne, the informed consent of the patient is very much necessary. â€Å"To encourage voluntariness, the physician can make clear to the patient that he is

Perceiving The Problem Of Poverty In Modern Society Essay

Perceiving The Problem Of Poverty In Modern Society - Essay Example Acceptance of poverty, however, has not been an easy fact that the people can easily accept (Stark 381). Stimulating stereotype among poor people is a factor that would increase inequality in societies. Even though people have the right to different opinions concerning poor people, the stereotype of individuals based on poverty has brought limited freedom among low-income families. People stereotype the poor based on education. The poor people have the view of being uneducated individuals (Peck 15). The society views the poor as people who were not ready to work towards achieving given goals in school. People in the society view education as the last option of eliminating poverty. This implies that there is an attachment of essentiality on education as the only way for gaining access to wealth. This leads to stereotyping among poor people in society. The biased individuals view the poor as people think that the poor people are in the circumstances due to their liking. This is an aspect of stereotyped behavior. With this respect, there has been a widened gap concerning the different class of people that base on education practices. It gives rise to the learned and unlearned in the society. Such activities have created low freedom among low-income families within the communities. For example, they do not have access to certain urban sectors where people go to stu dy due to low self-esteem and an inability to achieve the same. Additionally, there is bias in evaluating the position of the poor such as lazy in society (Rank 63). They do not recognize poverty as part of life. Some people believe that poor people are individuals who are not ready to take on opportunities that come their way.

Overworked Hospital Staff Versus Patient Safety Essay

Overworked Hospital Staff Versus Patient Safety - Essay Example What has changed is that there are tremendous cases of clinical failures that put patients' life at risk. But what could be the cause of this problem One major cause is due to overworked medical staffs. The quality of service for patients is the major importance in the he alth care industry. It is important to consider how working conditions affect medical staffs and the result is risks of errors. How work hours and work staffing affect the quality of care It is believed that overworked staff is the leading cause of medical errors in hospitals, while most staffs worked from eight to 12- hour shifts, some work for longer hours. According to an article of AMA "Hospital mistakes which sometimes end in death are the result of overworked medical staff. It was important to support the medical and nursing staffs who are striving for excellence and quality." Even an experienced health care staff may face significant effects on the safety and quality of care they provide to patients. Including also the effect of factors such as fatigue, shift work, and sleep deprivation. "The quality of patient care may be affected by a failure of will wherein the provider knows what care should be provided, but the will to provide care is hampered by fatigue and sleep deprivation." (Robins, 1995). ... "The likelihood of making an error increased with longer work hours and was three times higher when nurses worked shifts lasting 12.5 hours or more." (Hobson, 2004). The average working hours for a week has an average of no more than 80 hours. But according to a 1998 survey in New York State demonstrated that staffs performed 85 hours a week to more than 95 hours. Possible error cases were observed during these long working hours. For instance, due to overwork of medical staffs they experienced fatigue and sleep deprivation during their duties, cases of giving wrong medication and improper attention to patients are commonly published. That caused a patient from Lucena turned to coma and after a week died. Not giving enough attention to patients and staffs could lead of improper safety and could possibly risk each others lives. Some hospitals admit that they are understaffed that cause them to force to extend hours working. Low medical staffs can also affect the quality of service they produce. In addition to Hobson, "The widespread nursing shortage makes it difficult to avoid hospitals with overworked nursing staffs. And it isn't too reassuring that more than half the errors involved medication administration. However, there is growing awareness of the problem. The Institute of Medicine recently recommended that voluntary overtime be limited." The shortage of nurses became graver in significance at a time when the need for the development of new plans for utilization and new content of instruction was so apparent. According to Wiebe, "California struggles from medical staffs' shortage. Many parts of the country complain that hospitals are

Current Environmental Problem Research Paper Example | Topics and Well Written Essays - 1500 words

Current Environmental Problem - Research Paper Example Global warming is a naturally occurring phenomenon and has, thus many advantages to offer. Had there been no such phenomenon, the Earth would have lost all heat, thus getting frozen. However, the global warming also exposes life on the Earth to innumerable threats. The constantly accumulating heat is sufficient to make the Earth unusually warm so that life on Earth would extinguish. First the immense heat would directly cause death of animals and plants. Secondly, deaths would occur because of lack of food. Ultimately, global warming when increased to dangerous extent, would cause death of all living beings. Humans are considered as the cardinal source of global warming, because their activities result into increase in the extent of greenhouse gases in the atmosphere. Scientific evidence of global warming: There is sufficient amount of scientific evidence to show that humans have played a big role in aggravating the global warming. According to the report about the change in climate generated by the Intergovernmental Panel (Liloia), human activities are the biggest contributors towards global warming. Many people tend to reject this truth thinking it is nothing more than a fake scientific theory. This, however, is a very wrong interpretation and usage of the term â€Å"theory† because science does provide objective evidence to render it much more than just a theory. One of the most important discoveries of science that speak of humans as the main contributors towards global warming is that there has been a rise in global temperatures along with the increase in CO2 rate in the atmosphere. There has been a tremendous increase in the level of water in rivers, seas and oceans since the past few decades. Glaciers have started to melt away as a result of increased global temperatures. This has resulted into frequent floods, cyclones and tsunamis. According to (Eilperin), 72 per cent Americans believe that global warming is truly happening. Applicability of eco logical knowledge to the problem of global warming: Various types of ecological factors are applicable to this problem. Why the ecological factors are applicable in the discussion of global warming can be explained with the help of a case study. There has been a significant change of climate in the Nilgiri hills of Southern India. Nilgiris and the areas near it make part of the peninsular India’s continental block. This block consists mainly of metamorphic rocks like charnockites, gneisses and schists (Chhabra). â€Å"The characteristic ecological features of the upper Nilgiri plateau at above 1200m are the shola-grassland ecosystem† (Chhabra). It is referred to as the climax ecotype. It has essentially resulted from the balance caused by three main reasons: 1. Firing done by inhabitants of the region. 2. Tough climatic controls in the region. 3. Climatic alterations happened in the Pleistocene era (Chhabra). Each of these three factors played its part in the developme nt of shoal-grassland climax ecosystem in Nilgiri. These factors are explained below: Firing done by inhabitants of the region: Todas, who are the indigenous people of Nilgiri set the area on fire immediately after the frost season starts, and migrate to the western side of plateau. When it is monsoon, they get back to the burnt area because it has by then, sprouted fresh grass. Tough

Art, Self, and Society Essay Example | Topics and Well Written Essays - 500 words

Art, Self, and Society - Essay Example The essay "Art, Self, and Society" discovers the wrapped Reichstag by Christo and Jean-Claude. Despite many challenges and rigorous process that someone has to go through in life, there is always a glimmer of hope and success at the end. The artists went through very tormenting moments, sacrifice and patience so that they could have the permission of the parliament to wrap Reichstag. Therefore, every endeavor that one undertakes should be driven by the end rather than the means. Arguably, the wrapped Reichstag also sends a message that in life nothing is impossible. Even the bigger structural constructions, which are more than the size of Reichstag, could be completed when adequate resources are properly used. Therefore, no matter how big something might appear, still there is a possibility of doing it to completion. This can as well be seen among the people who came to see the Reichstag structure that amazed many of them due to its big size and structural composition. Moreover, the Reichstag is a symbol of democracy to the people of the society. The convening of the old parliament building leaves a sign that the past dictatorship acts were outdated, thus autocratic laws were no longer passed. Indeed, the artwork at the moment identified with several people who had fallen victims of the oppressive dictatorship rules. The wrapping of Reichstag becomes very symbolic since it is a clear sign that the dark ages of oppressive rules are over, and this marks the new beginning of political dispensation.

The Sand Pebbles by Richard McKenna Essay Example for Free

The Sand Pebbles by Richard McKenna Essay The Sand Pebbles was written in 1962 by Richard McKenna and it’s about Yangtze River gunboat in 1926 and McKenna had served aboard in 1936. The novel was later acted as film in 1966 that starred Steve McQueen, Candice Bergen, Mako, Richard Crena and Richard Attenborough. The movie was directed Robert wise after Anderson adapted the novel from McKenna. The novel depicts colonialism and racism of that time in both small scales, by showing the interaction between the Chinese coolies that operated boats and American sailors and the Chinese bar girls at the shore and large scale by showing how the gunboat diplomacy was used in dominating the vulnerable china thus reducing it to a virtual anarchy by political factions and feuding warlords. The Sand of Pebbles gives a reflection on the life of American navy at a time when the china sailors were in poor light. The native Chinese mocked them, while the superior officers treated with pride and were termed as an embarrassment by their people whom they were meant to protect. The military is not regarded as a career but a way to escape and even as a punishment. Given their universal lack of sense and respect, it’s not surprising that the sand pebbles have comfort in their menial tasks; this makes the pebbles to feel superior to some people. Jake arrives and has self respect and maintains the engine without seeking the imported help and prefers the company of his engine because they deliver their best and have no emotions like the human beings that bring about conflict between them. Care, respect and his affection towards the engine display a fragile and gentle side towards Jake which leads to friendship with Po-Han whose is one of the coolies because of his understanding for the engine. Jake is uncomplicated, straight forward, reasonable, honest and treats others with high respect but trouble begins when he, together with other Sand Pebbles conflict among themselves because of various features of the world affairs and those of the society. The destiny of horrible sailors that has no likely hood to inspire interest with less identification makes The Sand Pebbles a great novel. More so it handles themes like racism, social injustice, love, friendship, military intervention, brutality of war, among other themes. Political intervention and military is the focal point of the novel. San Pablo’s mission is to protect the interests of the Americans in the foreign country and using its military power if need be. This clearly displays the colonial approach and the enthusiasm of taking advantages of the obvious division in a developing nation. This is not very different from the today’s world where by the multinational companies play some roles in politics as nations defend each other because of the oil interests. The novel touches the lives of everyone, mostly the ones used as instruments for political plans and ambitions and the decreasing differences between the military and politics. Jake finds some features in the military and discipline too hard to stomach and within his ego feels that there is some thing he can contribute and henceforth he will be valued. Currently most of consider how to make our lives better by having better job but rarely do we think broadly about thing like the politics yet Jake in 1926 could think about nationalism and patriotism The missionaries and Shirley in china forego their nationality so that they can be accepted and win the respect and trust of the Chinese revolutionaries and volunteer to assist on development and education instead of defending their countries blindly. When Jake is invited he sees this invitation as a means of simplifying his life because he has undergone a lot of suffering in the system. Jake begins a process of personal development and growth that curiously reflect the kind of revolution that took place in china It’s a thought provoking, excellent novel where emotion keeps haunting the mind. Emotion is kind of the key to the novels success while McKenna deals with big issues and themes. The reality where by the insignificant individual are affected by the social strife and politics is shared to every one who reads the novel. It is a human anti war novel with a lot of sympathy and mind provoking though it’s not clearly understood by some critics. The novel touches on recurrent situation or lessons concerning identity politics and international exploitation where by instilled fear turns in to the social currency. The events and characters have critically illustrated moral slipperiness of identity and race, falseness of the political positions, the dangers that can about due to self indulgent, justifications of social righteous and finally how the moral judgment can be termed as useless once power play is a tool of encouraging violence to rise. What the hell happened are the last words of Jake, theses cap it all, that is exploitation and violence has a means of creating crowd mentality that strips individuals and nations of discernment, of sense, of the ability to assess complexity and steering the crowds in to false and arbitrary positions despite of the existing facts and what the majority of the people feel and think. When things get to this extreme, the ruling class mentality becomes to kill or either be killed. Reference Richard McKenna 2000) the Sand Pebbles, Naval Institute Press, US

Timberland’s Corporate Essay Example for Free

Timberland’s Corporate Essay How would you characterize Timberland’s exercise of its corporate power in society? Is Timberland using its influence responsibility? If so, how? †¢ I would characterize Timberland’s exercise of its corporate power in society as â€Å"Corporate Social Responsibility†. Timberland is being socially responsible towards society and is acting in a way that enhances society. Timberland is practicing the â€Å"iron law of responsibility† which says that in the long run, those who do not use power in ways that society considers responsible will tend to lose it. The company is using its influence responsibly through charitable giving; cash and in-kind donations, and giving footwear to  schoolchildren in Afghanistan, and sustainability issues. Has Timberland balanced its economic and social responsibilities through its various programs, such as the annual Serv-a-Palooza event and sustainability goals? Are the company’s programs examples of enlightened self-interest? †¢ Serv-a-Palooza was an event that celebrated Timberland’s centennial anniversary where over 500 volunteers worked on various projects to support local New Hampshire communities and areas in Missouri afected by tornados. Timberland’s sustainability goals include reducing carbon emissions and using renewable energy sources. The two programs balanced Timberland’s economic and social  responsibilities. By having a philosophy to further the interests of others and the communities that surround them. Timberland  ultimately serves their own self-interest. What are the arguments for and  against Timberland’s social  responsibility initiatives? †¢ Arguments for Timberland’s social responsibility initiatives include balancing corporate power with responsibility, improving stakeholder relations, and enhancing business reputation. Arguments against Timberland’s social responsibility initiatives include requiring skills businesses may lack and placing responsibility on the business rather than individuals. Although Timberland possesses power and influence, responsibility comes with power and they need to properly manage that power. As previously mentioned, Timberland is using its power responsibly by way of charitable giving and reducing their carbon footprint. By focusing on social issues Timberland has created strong stakeholder relationships and built a loyal customer base. Although one can raise arguments against Timberland’s social responsibility issues, they have done a great job of developing the most important intangible asset- their reputation. If you were an executive of VF Corporation, would you  support continuation of these initiatives? Why or why  not? †¢ As an executive of VF Corporation I would continue to support the initiatives of Timberland to continue to establish trust amongst stakeholders. The current initiatives have been beneficial and have not had a significant cost to stakeholders. It is important that VF Corporation continue this philosophy and still allow stakeholders to profit from the company with little to no cost. The social enterprise created by Timberland has been extremely successful in improving human and environmental well-being. Not only does Timberland care about their local New Hampshire community, but they search all over the world to find ways to give back to society. If VF Corporation continues to support the social initiatives as they did in their first Serv-a-Palooza Timberland will surely be recognized as one of the country’s â€Å"Best Corporate Citiens.†

In Seal Team Six English Literature Essay

In Seal Team Six English Literature Essay Herbert Spencer, a renowned philosopher once said, Life is the continuous adjustment of internal relations to external relations Herbert Spencer Quotes. Throughout his life, Wasdin was influenced by the experiences of his childhood, during which he was harshly abused by his stepfather. He decided to enlist after graduating from college, and went on to become a member of SEAL Team Six, an anti-terrorist group known for taking down Osama Bin Laden and various other terrorist leaders. His novel, SEAL Team Six: Memoirs of An Elite Navy Seal Sniper, describes his journey from a poor beginning in an impoverished neighborhood to a distinguished position in the army, and brings the reader through his journey to success. During his narration, he constantly reminds the reader of how experiencing abuse as a child helped him endure hardships and succeed. Howard E. Wasdin encountered many struggles throughout his life, but he was able to became one of the worlds most renowned and deadliest soldie rs, as evidenced and shown through his achievements in his life and his overcoming of abuse. Howard E. Wasdin was born Howard E. Wilbanks on November 8, 1961 in the quiet town of Screven, Georgia. His biological father ran away when Wasdin was a few months old, and his mother engaged and married another man, Leon Wasdin. Howard was born premature, but the clinic was so poor that it didnt have an incubator. Millie Kirkman, Wasdins mother, carried him home in a shoe box, and, for a bed, pulled out a drawer from one of the dressers and put blankets in it. As a child, I learned to endure forces beyond my control. My mother had me when she was sixteen years old (Wasdin 25). From an early age, Wasdin learned to adapt and live with a changing situation, an important aspect of a soldier. Belonging to a poor family did not help the fact that he was abused. The earliest memory I have of my childhood is when I was four years old awakened in the middle of the night by a huge man reeking of liquor. He snatched me out of the top bunk, questioning me about why Id done something wrong that day. Then he slapped me around, hitting me in the face, to the point where I could taste my own blood (Wasdin 26). Abuse heavily impacted Wasdin, and it stayed with him for the rest of his life. By the time he was five, Wasdin attempted to run away, but was later returned by the police a night later. On the night of his return, Wasdin was nearly beaten to death by Leon, his stepfather. Leon also happened to be a truck driver, and owned pecan trees in the yard of his house. It was Howards responsibility to pick up the pecans off the driveway when Leon came home, and if he heard any pecans pop under his wheels, that was my ass. Didnt matter if any had fallen since I picked them up. It was my fault for not showing due diligence (Wadin 28). In high school, Wasdin participated in the Junior Reserve Officer Training Corps (JROTC), and he discovered an interest in the military. He was fascinated with the discipline, structure, and nice uniform, and was always the outstanding cadet. It was a nice break from abuse, and after graduating from Cumberland Community College, he enlisted. On November 6, 1983, he reported to the Naval Training Center in Orlando, Florida for three months of basic training, and after basic training, Wasdin committed to six weeks of aircrew training and twelve weeks of search and rescue training at the Naval Air Station Pensacola in Florida. Then, he joined the Helicopter Anti-submarine Squadron Seven as an antisubmarine warfare operator and rescue swimmer. One of Wasdins first encounters with war was when his helicopter crashed into the Atlantic Ocean while investigating a Russian nuclear submarine that had sunk while sailing off the coast of Bermuda. Wasdin jumped to action, rescuing the pilot and f ellow comrades who had been knocked unconscious by the impact and calling in another helicopter for exfiltration. He was commended for his efforts and invited to join SEAL training, which he completed a year later. At first, Wasdin was assigned to SEAL Team Two, a more basic group, before being promoted to SEAL Team Six. Before being allowed to undergo training for becoming a navy SEAL on Team Six, Wasdin fought in Operation Desert Storm, a conflict between the United States and Iraq that would last for a year, and along with his SEAL Team Two, he took control of a cargo ship disguised under an Egyptian flag that was laying mines in the Red Sea. Also, he destroyed undetonated missiles in enemy territory to make sure they did not get the invaluable technology, and helped Iraqi refugees by transporting food and water. After the operation, Wasdin tried applying for a position on the SEAL teams, and he wrote, If I hadnt been a player in Desert Storm, I probably wouldve had to wait anoth er two and a half years (Wasdin 146). During his occupation as a SEAL Team Six operative, he was wounded in the Battle of Mogadishu, and discharged from the army shortly after. He developed neck problems from his wounds, and after seeing a chiropractor, he was completely cured without any medicine. Wasdin later went on to study at a chiropractic college and open his own chiropractic clinic. (Gray 2) In Seal Team Six: Memoirs of An Elite Navy Seal Sniper, Wasdin brings the reader through most of his life, from him humble beginnings as an abused child to his great achievements as a SEAL warrior, with a majority of the book focused on his training and life during war. The fourth week of basic SEAL training is aptly nicknamed Hell Week, because trainees have died from being exhausted or overworked, training for five days and five nights on four hours of sleep total. Howard records a certain event during Hell Week: Instructor Stoneclam said, Everybody out of the water! We crawled out of the water and on to the floating steel pier. He made us strip naked and lay down. Mother Nature had prepared the pier by blowing cool wind across it. Then the instructors sprayed us with cold water. Our muscles contracted wildly. The spasms were uncontrollable. Mike said, Sorry man. I gotta pee. Its okay man. Pee here. He urinated on my hands. Oh, thanks, buddy. Most people think its just gross theyv e obviously never been really cold (Wasdin 69). Hell Week always starts late at night on a Sunday, and ends at dawn of Saturday. By Thursday night of Hell Week, the trainees only had three to four hours of total sleep since Sunday, and the dream world started to mix with the real world. While enjoying a meal on Thursday morning of Hell week, an instructor said to Wasdin, You know, Wasdin, I want to you take this butter knife, go over there, and kill that deer in the corner (Wasdin 72). He looked over, and sure enough, a buck stood still in the chow hall. He crept up to the deer and pounced, only to discover it was the tray table. It was common for an instructor to play a trick like this, as it was their job to break the trainees and find their weaknesses. After completing SEAL training, Wasdin went directly to airborne training at Fort Benning, Georgia. He ridiculed the other students at the training, because he felt that coming from SEAL training, airborne training was very easy. W asdin writes, Some of the soldiers talked as if the training were the hardest thing in the world. They thought they were becoming part of some elite fighting force (Wasdin 89). Then, he trained alongside Swedish Special Forces while moving on to winter warfare training in Scotland. About a year after he finished winter warfare training, he participated in Operation Desert Storm, and after Desert Storm, he applied for a spot on SEAL Team Six, and was accepted. However, the worst of his battles was yet to come. The Battle of Mogadishu, or Black Hawk Down, took place on October 3, 1993, and was one of the bloodiest battles of the twenty-first century for the United States. The goal was to hunt down Somalian warlord Mohamed Farrah Aidid, but Wasdin and his comrades were ambushed while pursuing him. In spite of one hundred eighty soldiers fighting against nearly three thousand of Aidids forces, American forces managed to capture several high value targets. However, Wasdin was shot by a Somali militant at close range, nearly blowing his right leg off. After the battle, Wasdin was airlifted to the armys Landstuhl Regional Medical Center, the largest American hospital outside the United States. Upon his arrival, the doctors took him straight to surgery. At first, Wasdin refused to take the general anesthetic, because he was afraid of losing his leg to surgery, but the surgeon eventually gave him an epidural, which numbed him from the waist down. Uncle Earl, from his wifes family, came to visit Wa sdin after the surgery, and was appalled at the stark conditions at the hospital. Wasdin was lying in his own excrement, and was filthy all over. After the epidural, he lost control of his bladder, and there was still dried blood caked on his body from the battle. Maybe the hospital had been too busy to perform proper patient care due to the sudden influx of wounded soldiers from the battle, but after a brief discussion, Earl got the staff to clean Wasdin and replace his bed sheets. Nonetheless, Wasdin contracted a staph infection from the hospital stay, and nearly died. He managed to fully recover, but still had an unexplained wracking pain in his neck. He assumed the pain was some lasting effect from the infection, but after a few visits to a doctor, he discovered that the pain originated from adjusting for his gunshot wound by changing his gait. Wasdin compared his body to a house: If the basement tilts to the right and sinks a little, the roof follows except the necks pulls the opposite way (Wasdin 287). Eventually, a friend recommended a chiropractor to him, and after a few appointments, he was completely rid of the neck pain. This particular event inspired him to pursue an education in chiropractic, and he later graduated with honors as a doctor of chiropractic on September 24, 2009 from Life University in Georgia. Currently, Wasdin runs a chiropractic clinic in Jessup, Georgia. (Why I became a Chiropractor) In his novel, Wasdin revealed a lot of information about his own life. He took the reader through the grueling weeks of SEAL training, and led the reader through several significant military operations, including Operation Desert Storm, the Battle of Mogadishu, and investigating Soviet Submarine K-219. He also goes into detail about suffering PTSD (posttraumatic stress disorder) after being discharged. Wasdin writes, I suffered the withdrawal symptoms of being cut off from the camaraderie. I was in culture shock, too. People around town could talk to me about their lives, but I couldnt talk to them about mine (Wasdin 272). Moreover, he talked about how he was motivated to become a chiropractor: After all the neurologists, orthopedic surgeons, and other doctors, a chiropractor gave me back my quality of life, (Wasdin 293) referring to how only the chiropractor was effective in treating Wasdins pain. Wasdin described his childhood and its later influence on his life. In his novel, he compared his kinfolk to a lion pride, or family. He comments, When a lion acquires a lioness with cubs, he kills them. Leon didnt kill me, but anything that was not done exactly right, I paid for (Wasdin 27). If the chores were not done correctly by the time Leon came home, Wasdin was beaten. If the pecans were not completely removed from the driveway when Leon came home, Wasdin was beaten. If the incorrect number of produce was brought home from the market, Wasdin was beaten. Although Wasdin lived an unfortunate childhood, this helped prepare him both mentally and physically for his military career. Child abuse is an issue prevalent throughout the world, and it is not a simple matter. As Giardino, a doctorate in pediatrics writes, It is impossible and inadvisable to consider physical abuse of a child as an isolated incident with one cause and one effect. The ecological model of human development and interaction is generally regarded as an ideal conceptual framework à ¢Ã¢â€š ¬Ã‚ ¦ leading to the nonaccidental injury or physical abuse of the child. While the relationshop between the amount of stress in an environment and the likelihood of abuse is not completely understood, there is data that suggests that the likelihood of abuse tends to increase when stress increases. Also, some caregivers can handle stress better than others, as evident with Leon, who could clearly not manage his temper. Leon and Wasdins mother both came from the poorer regions of Screven, Georgia, Wasdins birthplace. This may have contributed to an increased amount of stress experienced by the two parents, an d Leon was depicted as an alcoholic in the novel. Wasdins parents were both explicitly abusive, shouting expletives and threatening his life. There are many severe and permanent consequences to abuse. Suffering abuse can completely devastate a child, as they should be receiving love and nurturing instead. Childhood is a period of development during which a person takes in ideas and notions that he/she will retain for the rest of his/her life, and it is crucial that a child lives in a supportive environment that promotes growth. Child abuse has consequences for both society and the victim: According to a National Institute of Justice study, abused children were eleven times as likely to be arrested for criminal as a juvenile, four times more likely to be arrested for violent and criminal behavior as an adult à ¢Ã¢â€š ¬Ã‚ ¦ (Long term Consequences). Five children in the United States die every day from abuse-related injuries, and approximately eighty percent of children that die from abuse are under the age of five. Also, two-thirds of people in drug treatment program report being abused as children. For Wasdin, abuse started at the young age of four years old, when human developme nt starts to quicken. Despite the negative aspects of abuse, it played an important part in keeping Wasdin at the top of his SEAL class and alive in war. The slap of a belt against skin and the sound of a hand against a face may be stark reminders to Wasdin of his past, but in essence, being beaten prepared him for the physical test of training. Being scared for his life and dreading the next encounter with Leon may have been mentally scarring to Wasdin, but being placed under stress helped prepare him for the mental strain of training. Wasdin mentioned that many of his fellow trainees were more fit and stronger than him, yet did not have the mental toughness required of a SEAL. Among his classmates included an Iron Man triathlete, a college football player, and others. Wasdin writes, Anybody can be physically strong. A lot of people can show up to training and be able to perform the tasks given to them. Professional athletes and high school sports stars sometimes participate, and they are the first to quit. Mental toughness is just as important as physical toughness, even more so in times of war (Wasdin 156). These traits kept him al ive in war. Wasdin learned important lessons from suffering abuse as a child. From the pecan tree punishments, he learned to be aware of his surroundings and pay attention to every single detail. When he took out the trash and the wind blew the trash can over after he went back inside his house, Wasdin learned to adapt to the changing situation and just deal with it. When he was beaten for bringing home the wrong number of carrots and watermelon, he learned the importance of being exact when counting. These are all aspects of a successful soldier. For example, during the Battle of Mogadishu, Wasdin was the driver of a Humvee, and if Wasdin did not see the militant who had popped up to shoot him, he would likely have been shot to death. When Wasdin was shot, he stayed calm and looked for safety, adapting to the situation. Before the battle, he had checked his weapon magazine for the correct number of rounds, so that it would not jam during a firefight. He also made sure that his medical supplies were adequate; if he had missed a single tourniquet during Battle of Mogadishu, he almost most certainly wouldve lost his leg. While abuse negatively affected Wasdin as a child, it ultimately benefited him later on in life. Wasdin had a tough beginning as a child, but he took advantage of his struggles and went on to become a renowned soldier, receiving several honors and awards for his valiance in combat. His novel Seal Team Six: Memoirs of An Elite Navy Seal Sniper received acclaim from critics from The Washington Post and Time Magazine, and continues to be a harrowing account of his journey from a victim of abuse to a victorious, decorated veteran.

Ophelia Essay -- English Literature Essays

Ophelia A play with great value and quality would best describe one of Shakespeare’s intriguing plays, Hamlet. Events, dilemmas, action, and the characters all contribute greatly to make the play interesting and appealing. Every event that occurs leads to the outcome of dilemmas and action. The characters personalities is what makes the action is even more exciting. Each character has got their own special significance in the roles they play. However Ophelia, the daughter of the Lord Chamberlain Polonius, allows an atmosphere of simplicity and delicacy to surround the play. Her simple nature causes inner thoughts that allow us to question her true character. From the start of the play Ophelia seems to always keep her distance and speak very little. She is very distinctive of the other characters and keeps to herself most often. Her first presence in the play takes place when her brother, Laertes, and her father lecture her about keeping away from Hamlet and not believing his love. â€Å"Hold it a fashion, and a toy in blood,† (1.3. 6) this is said by Laertes as he describes that Hamlet’s love will last for a little while then fade, which makes his love insignificant. Ophelia doesn’t argue and agrees to remember what he said, however she immediately tells him to make sure he follows his own advice, â€Å"†¦and recks not his own rede.† (1.3. 51) Having said this by her displays a quality that is not usually seen. In accepting her brother’s advice she also makes sure he understands that he needs to take his own advice too. Generally with Polonius, who also disfavors Hamlet, she is very respectful and obedient. After a long lecture from him too she says â€Å"’tis in my memory locked† (1.3. 86) and â€Å"I shall obey my lord† (1.4. 136). In spite of h er love towards Hamlet she doesn’t debate the fact that he has not allowed her to see Hamlet anymore. She tells him the truth about what Hamlet has said or what she feels. Ophelia is the kind of girl who always had her father or brother telling her what to do and what to think. She says, â€Å"I do not know, my lord, what I should think†(1.3. 104) when her father asks her if she believes Hamlet’s love. Here she seems dubious and uncertain of her feelings or what she is to do. Ophelia is seen as inexperienced and very innocent for she doesn’t look like she understands love or her emotions. Due to her inexperience and lack of g... ...as always confident that he would result with the outcome he wanted. He took advantage of every chance he got. For example the players who performed the play ‘Mouse-trap’. Whereas, Ophelia, unlike Hamlet who ‘acted’ mad, really goes mad and sings her sorrow and mourning through. She doesn’t accept to face reality, for she is now on her own and without her father’s support. This proves that she had always needed someone to tell her what to do and how to feel. And now once her father was gone, there was no one to fill the emptiness she felt. Concluding, Shakespeare’s play, Hamlet, combines a lot of themes and remarkable incidents. Specifically the roles of each character unite to form an extraordinary impression on the play. Particularly, Ophelia’s character is very perceptive and penetrating. She is described as inexperienced, vulnerable, sensitive and very frail. Leading a very protective life doesn’t result in a positive end for her. Her attitude circles the play with a sense of deep warmth and the role she plays helps express the mood of the play. Although very different from Hamlet’s determined character, she has her own urbane manner. Quotes where taken from the play.

Deforestation and Biodiversity Essay -- Exploratory Essays Research Pa

Deforestation, defined by biologist Charles Southwick as "the destruction of forests; may involve clear-cutting or selective logging" (p. 365), is a predominantly human-driven process that is dramatically altering ecosystems worldwide. "Clear-cutting" involves the indiscriminant removal of every single plant and tree species from within a selected area. The other major process of deforestation, "selective logging," focuses removal efforts on only specific, predetermined tree species within a chosen area. The statistics gathered about human deforestation over time are considerable, and they can be somewhat controversial. Depending on the source and the location selected, the magnitude of deforestation varies. Southwick estimates that, approximately 10,000 years ago, 6.2 billion hectares (23.9 million square miles) of forest existed on earth (p. 117). That figure is equivalent to 45.5% of the earth's total land. He further estimates that, by 1990, this amount had declined 30%, with onl y 4.3 billion hectares of forest remaining (p. 117). Southwick also acknowledges other estimates that place the total amount of deforestation between 50% and 75% (p. 117). NASA has similar deforestation statistics that confirm these trends. According to their website, 16.5% of the Brazilian Amazon forests have been destroyed. They also note similar magnitudes of deforestation in Southeast Asia (Cambodia, Indonesia, Laos, Malaysia, Myanmar, Thailand, and Vietnam), despite the significantly smaller total area of forest within these countries. These grim figures are somewhat tempered by the NASA finding that, over the past ten years, the deforestation rate has declined from 6,200 square miles per year to 4,800 square miles per year. Though this trend is n... ...later time. Though it is simply impossible to know what the ultimate effects will be on our long term survival as a species, it is important to bear in mind that, once a species has been eliminated through extinction, it cannot be brought back. So, for the overall health of our rainforests, their biodiversity, and the limitless potential contained therein, it is crucial for us, as humans, to make as honest an effort as possible at their preservation. References Southwick, Charles H. Global Ecology in Human Perspective. Oxford University Press: New York, 1996. Vandermeer, J. & Perfecto, I. Breakfast of Biodiversity. The Institute for Food and Development Policy: Oakland, CA, 1995. Websites NASA http://earthobservatory.nasa.gov/Library/Deforestation/deforestation_3.html National Institute of Health http://ehp.niehs.nih.gov/docs/1997/105-11/focus-abs.html

Jainism vs. Sikhism Worksheet Essay

1. Ahimsa- nonviolence belief means extremely gentle or harmless. This is the core belief in Jainism. It includes avoiding occupations that may harm other living animals including insects, using items made from animals such as leather and feathers. 1. Have allowed for the religion to develop military defense. Because on the early Gurus was murdered as a martyr the military or body guard sect was formed. These soldiers are known as the Khalsa. 2. Non-Lying- Jains must practice telling truths. This means avoiding exaggeration and falsehoods. Nonstealing- It is practicing the basic concept of not taking any possession that is not one. Items must be giving freely. This is caused by desire and wanting to inflict pain on others. 2. Sikhs are allowed to eat meat and do not have a diet system as strict as other Hindu religions. 3. Rejects the belief in a creator, instead believe that the universe was created by natural forces in motion 3. Sikhs believe that the universe was created by one God. This one God is the divine entity in their monotheism religion. 4. Chastity- For monks and nuns it is complete celibacy. For Jains outside the order it means to perform monogamy with one’s spouse. Sex outside this can lead to blind passion and an attachment to the physical world. 4. Sikhism is the combination of two religions forming. The Islamic and Hindu religions molded together as many ideas were shared. For example the belief in one God. 5. Nonattachment- Believe that human form bonds with family, possessions such as homes and money, land etc. Jains believe that these attachments can control a person. Practice to limit these possession in not possible to eliminate them. 5. Sikhs believe in reincarnation and karma. This is one of the few fundamental areas that Sikhs adopted from Hinduism. Part 2 Respond to the following questions in 150 to 200 words: 1. What do you think is the most important similarity and which is the most important difference? Use specifics to support your answer. The most important difference is that of the creation of the universe. Jains regret the idea that the universe was created by one creator. Rather they believe that the universe was created out of natural forces in motion. And that they forces are constantly changing. Sikhs on the other hand believe that the universe was created by one God. This one God is the divine entity in their monotheism religion. This helps to formulate the understanding in each religions core beliefs. â€Å"Regardless of their difference, both religions stress the importance of the individual’s struggle to purify the self, to act morally, and to do good to others,† Malloy (2013). The most  important similarity is that of karma and reincarnation. These basic principals have been adopted from Hinduism. It represents the main mantra that life on this plane must be lived in the path of righteous. By doing onto others and acting selfless these two religions are formed under one basic principal: to achieve the ultimate goal of life on the highest existence level. 2. Consider the following statement: Sallekhana (â€Å"holy death†) violates the Jain principle of ahimsa because it is an act of violence against oneself. Using examples from Ch. 5 of your text, what points might a follower of Jainism make to argue against this statement? Ahimsa is defined by â€Å"Merriam-Webster† (2015) as â€Å"the Hindu and Buddhist doctrine of refraining from harming any living being.† Ahimsa is actually much more than this, it entails a lifetime of practice and includes being as gentle and harmless as can be. It involves in restraining in any act of violence. The Jains uphold this belief with the highest regard and understand that it takes much more than harming other living being but also from harming oneself. The concept of Jains is to achieve freedom of spirit. â€Å"Jains do accept ending one’s own life, but we must understand the practice form the Jain point of view and within the context. Jains see all life as a preparation for the liberation of the spirit(jiva) from the body, and when a person is sufficiently evolved spiritually, that person can make the e final choice to no longer create more karma† Malloy(2013). The Jains believe in nonattachment to earthly possessions, and therefore one can find honor is ending one’s life. Sallekhana or holy death is â€Å"the most highly esteemed method, however, is self-starvation,† Malloy (2012.) There by withholding from food the Jains are becoming more selfless and freeing his or her spirit from the earthly plane and achieving a high level of karma. References: Merriam-Webster. (2015). Retrieved from http://www.merriam-webster.com/dictionary/religion Molloy, M. (2012). Experiencing the World’s Religions. Tradition, Challenge, and Change (6th ed.)Chapter 5. Retrieved from https://newclassroom3.phoenix.edu/Classroom

Love Is a Fallacy Revision

Laken Sutton March 20, 2013 English 102 Gompf Revised Paper Women vs. â€Å"Love is a Fallacy† â€Å"Love is a Fallacy† is often viewed as an anti-women story. To many this piece exploits females by insulting women using stereotypes that have been around for a long time. The female sex, as a whole, has been fighting to overcome these degrading assumptions. This story uses a girl named Polly to display all women. She depicts them as ignorant and gullible individuals. During the Story, Polly is treated like an object or mere possession, rather than a human being with emotions, ideas, and thoughts of her own.The men focus mainly on her physical beauty. They also suggest that she could be trained, in the same way wild animals are usually trained, to think and act for herself. The end of the story leads you to believe that Polly, still representing women, is only interested in shallow material items when choosing relationships. The men in this story are shown in a way that m akes them seem superior to women using intelligence, wittiness, and patience along with physical and material attractiveness. In the beginning of â€Å"Love is a Fallacy†, the two men make a deal to trade Polly as if they owned or had rights to her.What is even worse than the act itself is the object she is being traded for, a fur coat. This implies that Polly is only worth a useless, stinky, old fur coat. When evaluating her worth, the man judges her physical beauty and how useful she could be to him. He then decides to take her on as a project for him to improve. Then to show Polly’s ignorance, the writer has her follow the man to be â€Å"trained† or taught to think. As he instructs her and becomes increasingly rude and impatient with Polly, she continues to use ignorant phrases and gestures to comply with the man’s commands and to please him.In the end, even though Polly stands up for herself and uses his teachings against him, she still is only speak ing from what he had taught her and not from her own thoughts. This gives the illusion that women can be taught, by men, to think and act a particular way. Polly then chooses to date one of the men who treated her as a mindless objected because he owns a popular coat (the fur coat that he traded for her in the beginning). This leads the audience to believe that Polly, still representing women, is only interested in material things and doesn’t mind how she is valued or treated.Women should find this story very insulting. For so long, women have fought to overcome these stereotypes. The female sex has always been judged based solely on their gender. A woman was taught to attract a man and begin a family. Once you had a husband, as a woman, your only priorities should have been to cook, clean, and care-give. Woman were also seen as ignorant pieces of property. Woman had to fight to work, get good jobs, vote, and so much more to prove their equality to men. Men were always seen i n the same way as the two men in this story. The two in this tale are extremely shallow, egotistical, and ride.This is not true for all men, but the older stereotypes set men and women as opposites. Women should be meek, stupid, kind, and proper. Men should be opinionated, intelligent, stern, and in control. These are almost complete opposites. Now it is accepted that woman and men are all different and yet equal. This story is rude to both sexes, but is harsher on the role of women. The women are seen in this story as objects that can be trained, traded, or owned. This could be avoided using a clearly satire atmosphere, or less extreme depictions of the female sex.This story was, however, very informative (for a student such as myself) learning to construct arguments correctly. Regardless of the anti-female message, â€Å"Love is a Fallacy† is perfect to teach fallacies. Shulman’s story gives a very blunt and clear understanding to the definition and purpose of fallac ies. It also gives very good examples of how to, or not to, use them in an argument. These tips can help a learning audience identify and avoid fallacies that would weaken their argument. This being true does not excuse the rude insulting projection of women.

RIWT TASK1 Renaissance and Middle Ages

Incessant and Middle Ages Western Governors University Abstract This paper will explore two periods of art: The Renaissance and The Middle Ages. For this paper I will describe the characteristics and styles of both periods, and the social conditions that influenced each period. I will also compare and contrast the characteristics and styles of both periods. I will then compare and contrast specific artworks from each period of time. Due to the fact The Middle Ages came first in history, they will also come first in this paper.To start, I will talk about the characteristics and styles of The Middle Ages and the social conditions that influenced them. The Middle Ages were a period of history that occurred from 400 to 1400 A. D. Middle Age art had many characteristics in common, some of these are; religious subject matter, stiff figures that showed little movement, and the faces were serious and had little to no emotion in them. Also important figures of a piece were normally bigger to show importance, they were two dimensional, and the backgrounds were usually one color.As with many early art periods, religion was the main subject matter in art (De Razor, 2013). As this tenement shows, religion was the main influencing social condition of the time. This is extremely present when we look at most of the artists of the time were monks. These artists would rarely sign their name to the artworks because the art was made to honor god or kings. The artist who made the art was of little importance (Limited, 2001). This is one aspect of the Middle Ages that was extremely different than the Renaissance. The next period, the Renaissance, is probably the most famous period of art in history.The Renaissance occurred Just after the Middle Ages, from 1400 to 1600 A. D. Some of the characteristics of Renaissance art are; religious and non-religious themes, movement in the figures and emotion in the faces, and reflected a great interest in nature (De Razor, 2013). The backgrounds also showed perspective and were three-dimensional and life-like. The main social condition that influenced art of the time was money, or the ability for the wealthy to keep their wealth. For the first time, the wealthy were able to flaunt their art because they weren't afraid to have it stolen from them.Artists could now make a profitable living from their art. This allowed artists to branch out from the traditional religious painting. This is what led to the new characteristics that came out in the Renaissance period. Next, I will compare and contrast the two periods. The Renaissance was extremely different from the Middle Ages in the characteristics the periods showed. The Renaissance was all about the artist and what he wanted, whereas the Middle Ages were more about the people it was being made for and the subject matter being depicted.The characteristics of the Middle Ages were as followed; religious subject matter, important figures are shown as larger than the people around them, figures re stiff with emotionless faces, the paintings were flat and two-dimensional, and the backgrounds were usually one solid color. These are almost completely different than characteristics of Renaissance are and here are some examples; scenes were religious and non-religious, figures were lifelike and three-dimensional, bodies looked active and were shown moving, faces showed emotion, paintings were balanced and symmetrical, and the backgrounds showed perspective.It almost looks like artists of the Renaissance were revolting against art of the Middle Ages. Works from these periods that give a good example of the contrasting styles are The Madonna and Child in Majesty Surrounded by Angels, done in the middle ages, and The Primeval, done during the Renaissance. The Madonna and Child in Majesty Surrounded by Angels was completed by artist name Cambium between 1280 to 1302 A. D. (Depending & HTHÂ ©abut, 2007). In the painting, Marry and baby Jesus are surrounded by a group of angels.The middle figure of Marry is much larger than the angels. The faces of the figures are stoic and the figures show no sense of movement. The background is also done completely in the color gold. These are characteristics all enduring of the Middle Ages. The Primeval was made in 1482 by a famous Renaissance artist by the name of Botanical (Capacities, 1998). The painting is of pagan gods in a walled garden. Compared to Madonna and Child in Majesty Surrounded by Angels, the figures are all the same size and show a sense of movement and emotion.Also the characters are three-dimensional and life-like. The background is also very different, as it shows a nature scene of what appears to be a walled garden. From the analysis of these two works of art, it is easy to see the differing styles of the periods. In conclusion, the Renaissance and Middle Ages are two early art periods. The Renaissance style was almost a reaction against the style of the Middle Ages and because of this a re very different.

Mister Pip Relationship Essay

In the novel Mister Pip, the characters are stripped of all luxuries, which expose their innermost beliefs and their conflicting personality, causing disruption between the different characters. This essay will examine intense personal relationships between Matilda, Dolores and Mr Watts that lie at the heart of this novel and will argue that the relationships lying at the heart of Mister Pip are both intense and intricately wound into the story with a purpose of either driving the plot forward or getting an important idea across to the reader. Matilda has a common mother-daughter relationship with Dolores and often doesn’t agree with how her mother does things. As Mister Pip is written from Matilda’s point of view in first person, the readers gain an interesting perspective on her relationships with others. Matilda states things without being emotionally charged, which Jones has done so that the readers are positioned to empathise with Matilda. Mothers and daughters do not always have the best relationship, and so we as readers are caught up in their arguments, the plot is driven forwards. Matilda understands that Dolores is jealous of how interested she is in this new book Great Expectations rather than her heritage but she is too stricken by the book to stop reading it. Jones shows this when Matilda says, ‘What made her mother’s blood run hot was this white boy Pip and his place in my life’. This shows the reader that Dolores clings on to Matilda because she sees Matila as all she has left in the world. Dolores shows her hatred and fear of anything â€Å"white† as she doesn’t understand white people and doesn’t want Matilda to get hurt. Dolores has a fear of her daughter entering a different world, often a fear for mothers as their children grow up and no longer do they have the control over their lives that they used to. Although we are lead to dislike Dolores, we see how much Matilda really used to look up to her when she finds out that Dolores stole Great Expectations. When she finds the book, she is so angry and confused, showing it was the worst time ever in their relationship. It is hard to put into words my feelings of betrayal at that moment’ shows that although Matilda is frustrated by her mothers religion, she trusted Dolores to do the right thing and although she understands why her mum took the book, she loses this trust in her mother to be morally responsible. She also realises how desperately Dolores wants to keep Matilda close and protect her, but she is so betrayed by her behaviour that this pushes her away from her mother even more. Dolores and Mr Watts have the most controversial relationship in this novel. Mr Watts stands for everything that Dolores didn’t believe in, as she was extremely religious yet he was an atheist. They are two completely different people that are forced together when Mr Watts becomes Matilda’s teacher. While Dolores is adamant that Matilda should live a life alongside ‘The Good Book’, Mr Watts focuses more on what it means to be a gentleman, an idea completely idyllic to Matilda. Although this is a significant aspect of his teaching, his teachings were more about change. Conflict stems from Mr Watts being a white man; Dolores hates white men because of their effect on Bougainville through the mines and blames them for the loss of her husband. This idea is used to drive the plot forwards, as the reader learns alongside Matilda about a whole new world and way of being. Mr Watts teaches the young Bougainvilleans that ‘A gentleman is a man who never forgets his manners, no matter the situation’, and ‘a gentleman always does the right thing’. This is an interesting concept, as although both Dolores and Mr Watts have a high regard in doing the morally right thing, Dolores despises Mr Watts for teaching Matilda values that she sees to be immoral. The author shows that this may be because it gets across the idea that Dolores doesn’t understand the world outside of Bougainville, the ‘white’ world. This shows the intensity of the relationship between Dolores and Mr Watts, as eventually Dolores shows she is the paramount ‘gentleman’ when she sacrifices her life for Matilda’s virginity and essentially gets raped for defending Mr Watts. The idea of conflict from being ‘white’ and ‘racism’ between Dolores and Mr Watts is mentioned many times throughout the text. Dolores is hostile towards all white people, as she sees them responsible for the civil war â€Å"there were white people crawling over Panguna like ants over a corpse†. The children say ‘We had grown up believing white to be the color of all the important things, like aspirin, ice cream, ribbon, the moon’. This shows that Mr Watts does not only fascinate the locals, but racism really comes to be a part of this novel, as the older generations are influencing the thoughts of the younger children. Jones shows the intensity of this relationship when Dolores goes into the schoolhouse to preach to the children – she sees Mr Watts teachings as infiltrating their innocence, and believes that the bible is the only way to live by. This is another contradictory idea though, as although Dolores swears by the bible, she breaks one of the Ten Commandments when she steals the book. This shows that her urge to protect Matilda’s innocence and to do what she believes is morally right is greater even than her Christianity. Dolores has one redeeming feature, which is her love for Matilda. When the soldiers say they are going to rape her, Dolores says ‘She is my only girl. Please. I beg you. Not my darling Matilda’. This is when the reader really learns that Matilda is all she has left, and is willing to give her life to make Matilda’s a little easier and to preserve her innocence. The thoughts that Matilda had on Dolores as being ‘the bravest woman’ were at the end, so it is only after the death of her mother and when Matilda was older that she completely understood her mother. In Mister Pip, the relationships between Dolores, Mr Watts and Matilda were very intense. Jones showed these relationships had two purposes, which were either to drive forward the plot, or to get important ideas across such as being a gentleman, and the ‘white’ world. The reader would clearly see that these deep and personal relationships shaped the novel, and the path that Matilda’s life took.

Bread Mold Experiment

Bread Mold Experiment By: Stephanie Westover PURPOSE The purpose of this experiment will be to determine how temperature affects the growth of mold on wheat bread. The researchers choose this topic because she thinks it will be beneficial to find a way to keep food from molding. Determining how long bread can be stored before molding can help save money, prevent illness and preserve freshness. The question the researcher will attempt to answer is how freezing affects the rate of mold growth in wheat bread.The information gathered in this experiment may be relevant to those individuals who contend with food borne molds at home, or professionally. Because the rate of mold growth can vary depending on the type of bread tested, the researcher will limit this study to a commonly available variety of wheat bread that can found in most stores. This will make the results of this experiment more relevant to average consumers and it will enable the results to be generalized across a larger selection of commercially produced wheat breads. Having some understanding of common practices regarding food storage and mold growth, the researcher sought out formal studies of food borne mold growth to help develop my hypothesis. What the researcher discovered was that food storage at low temperature slows many of the enzymatic reactions involved in spoilage and reduces the growth rate of microorganisms. (Microsoft Encarta, 2007) This literature review shows that refrigeration slows the growth rate of mold. Further, the article demonstrated that refrigerators should be kept at temperatures 32 to 40 degrees Fahrenheit to minimize bacterial growth.In this procedure the researcher discovered that refrigeration does indeed slow the growth rate of mold. Many organisms will not grow at all or will grow at a slower rate if stored in low temperatures. While low temperatures are not bactericidal, the low temperatures do slow the growth rate of bacteria. Although a few microbes will grow in super cooled solutions as low as minus 20o c, most foods are well-preserved against microbial growth in the household freezer. (Todar, Kenneth, 2011) In this article it states that even a household freezer can preserve foods against growth of mold if set at the right temperature.The researcher discovered that the zip lock baggie that the freezer in this experiment did in fact preserve the bread against the growth of mold. DESIGN The experiment design will be as follows: The researcher will purchase a loaf of commercially produced wheat bread and record the rate of mold growth on that bread over a period of 10 days at three different temperatures. The researcher will use commercial grade thermometers placed in a standard refrigerator, freezer and kitchen countertop to measure temperature. A commercial grade thermometer was used as it is close to the same type used in a typical restaurant.The researcher will place one piece of bread in a clear, sealed zip lock bag and put one of those bags in each of the three temperatures zones. Zip lock baggies were chosen over any other standard container because it was t he best choice to keep out any bacteria that might give false results. She will remove each test bag from its controlled temperature zone and measure the mold growth on each piece of bread through the clear zip lock bag using a fractional ruler. The researcher will record those measurements in a log book noting the time, temperature variation if any, and size of mold growth in inches.She will then immediately replace the bag back into its respective temperature zone. The researcher will repeat those measurements for 10 days and summarize my findings at that time. The researcher will be using commercially available wheat bread so that the results of this experiment can be at least partially generalized to all commercial bread products. She will be using common temperature settings throughout the experiment to mimic what is found not only in most households, but also in many commercial food establishments.

An evaluation of the claim that Rousseau's Social Contract sacrifices Essay - 1

An evaluation of the claim that Rousseau's Social Contract sacrifices the individual to the collective - Essay Example His father got into a quarrel with a French captain, and at the risk of imprisonment, left Geneva for the rest of his life. Rousseau stayed behind and was cared for by an uncle who sent him along with his cousin to study in the village of Bosey. In 1725 Rousseau was apprenticed to an engraver and began to learn the trade. Although he did not detest the work, he thought his master to be violent and tyrannical. He, therefore, left Geneva in 1728 and fled to Annecy. Here he met Louise de Warens who was instrumental in his conversion to Catholicism which forced him to forfeit his Genevan citizenship (in 1754 he would make a return to Geneva and publicly convert back to Calvanism). Rousseau’s relationship to Mme. de Warens lasted for several years and eventually became romantic. During this time he earned money through secretarial, teaching and musical jobs.† (Delaney J. J. â€Å"Jean Jacques Rousseau† Internet Encyclopedia of Philosophy. ... erous rebel, suspected of crime and insanity, and seeing, in his last months, the apotheosis of his enemy—how did it come about that this man, after his death, triumphed over Voltaire, revived religion, transformed education, elevated the morals of France, inspired the Romantic movement and the French Revolution, influenced the philosophy of Kant and Schopenhauer, the plays of Schiller, the novels of Goethe, the poems of Wordsworth, Byron, and Shelly, the socialism of Marx, the ethics of Tolstoy, and altogether, add more effect upon posterity than any other writer or thinker of that eighteenth century in which writers were more influential than they had ever been before? Here, if anywhere, the problem faces us: what is the role of genius in history, of man versus the mass and the state? (Durant, Will & Ariel. 1967. Rousseau and Revolution. Simon and Schuster. New York.3) Jean Jacques Rousseau (1712-1778), a philosopher in the eighteenth century French sense, was not what would now be called a â€Å"philosopher†. Nevertheless, he had a powerful influence on philosophy, as on literature and tastes and manners and politics. Whatever may be our opinion of his merits as a thinker, we must recognize his immense importance as a social force. This importance came mainly from his appeal to the heart, and to what, in his day, was called â€Å"sensibility.† He is the father of the Romantic Movement, the initiator of systems of thought which infer non-human facts from human emotions, and the inventor of the political philosophy of pseudo-democratic dictatorships as opposed to traditional absolute monarchies. Ever since his time, those who considered themselves reformers have been divided into two groups, those who followed him and those who followed John Locke, an English

How did Margaret Thatcher become leader of the Conservative party Why Essay

How did Margaret Thatcher become leader of the Conservative party Why was she able to remain as the partys leader for fifteen years - Essay Example She was representing Finchley Region in England. Later in 1970, she was appointed the secretary for Education and Technology. In a conservative party election that was held in 1975, Thatcher was able to defeat Edward Health as the leader of the Conservative party and by that she emerged the leader of opposition and the first woman to be a leader of a major political party in the UK. This paper will look at the strategies that Margaret Thatcher used to become the leader of the Conservative Party and how she remained its leader for such a long time. As mentioned earlier in the introduction, Margaret Thatcher became the first lady to hold a major party leadership in the United Kingdom. Her way of leadership made her to be branded the Iron Lady due to the mode she used in administration and maintaining her relevance in leadership. Battling it with men and especially defeating Edward Health in the Conservative Party elections in 1975 worked as a milestone in her bid to become the first female Prime Minister in the United Kingdom. Thatcher’s put down a number of policies that she was fighting for and which she deemed best for the whole nation. Her policies cost the country in some way but also empowered the people to work more and deliver much without waiting for the government to do a lot for them (Evans, 2013). Thatcher made it clear that the government could only do what it was capable of doing and the people would be left with the mandate to do the rest for themselves. One of the policies that she set was the ownership of houses that made the citizens able to own houses for the first time in the history of the nation. This earned her both fame and resistance from the people who thought that her way of leadership was truly deficient. In becoming the leader of the conservative party, Thatcher had capitalised in the loss of power of the party leader Edward Health who had become unpopular and consequently lost the seat to her in the party elections

Internal Assessment Research Paper Example | Topics and Well Written Essays - 1750 words

Internal Assessment - Research Paper Example Section D analyzes the evidence provided by the sources in relation to Al-Qaida’s objective for 9/11 and the degree to which they realized this objective. Lastly, section E summarizes the information between sections B and D. This investigation is an effort to assess the event 9/11 itself, rather a mere in-depth look into why the Al-Qaida attacked the United States and the outcomes of this reason and action over the years. Immanuel Wallerstein says Al-Qaeda clearly set off to obliterate nearly a century of disgrace for the Islam in 9/11. What Al-Qaeda managed to accomplish since this event is fix deep fears amongst United States citizens regarding their physical security and overall future.1 Clint Watts argues that the Al-Qaeda has not organized any serious attack against the west since 9/11, which indicates they most likely did not accomplish any of their goals apart from attempting to â€Å"cut off the head of the snake.†2 Writer Mortada Radwan says the first goal of the Al-Qaeda was to â€Å"awake† Americans by dealing a major blow on American soil, followed by engaging the United States in battle as the second goal. A series of hands-on military and resources acquisition activities, recuperating with other minor jihadi revolts, proclaiming an Islamic state, and entering into a full-blown war were the third, fourth, fifth, and sixth goals respectively.3 In 2006, Paul Haven said Al-Qaeda attacked the United States because their affairs in Afghanistan were questionable and of purely selfish interests.4 Bill Steiden wrote in 2009 that the Al-Qaeda attacked the United States because their localized approach against US forces in the Middle East was failing.5 Eileen Sullivan and Lolita C. Baldor believe the 9/11 attacks were Al-Qaeda’s way of gaining global notoriety and reputation in an effort to spread their agenda and propaganda across the world.6 Newsday released an article in 2011 claiming the 9/11 attacks were Al-Qaeda’s way to force United

Business Proposal Photo Travel App Research Paper

Business Proposal Photo Travel App - Research Paper Example They have become ideal companion to traveler as it enables them to not only access information but also services and booking while on transit. Tablets have emerged as effective devices for concluding purchases (Mark 3). However, the increase in use of mobile in the industry has encountered challenges such as little or lack of 4G and Wi-Fi coverage; bad experience of the user design; and frictions that hamper users from concluding transactions through the mobiles. There has been no pressure for marketing apps since users tend to focus activities on some few applications. Moreover, the retention of these users has proved to be quite challenging. The expenses obtaining and user retention is sky rocketing (Tony 3). Interestingly, the cost of retaining the users of the apps is proving to be higher than that used in the acquisition of new users. Despite the above glaring challenges, there are some techniques that can be employed so that apps have a competitive advantage in the climate of business arena. It is advisable for app developers to market the apps just before new devices such as phones are availed into the market. The cost of apps tend to heighten when devices are availed hence there is usually a lot of competition for consumers to download the various applications in the market in the launched new gadgets. It is for these reasons, that when consumers purchase the new launched devices then they have higher chances of downloading the apps that were previously in the mind (Brandon 6). App developers should also use a strong attractive nutritious name that enables the visibility of their apps. The popularity of the install apps through ads is high and optimizes the visibility of through means that are not paid for. The ideal strategy to retain users who already have the app downloads; the developers can incorporate the